Case study : Enhancing Post-Campaign Volunteer Engagement
Challenge
Context: An internationally-recognized research institution was nearing the conclusion of its multi-billion-dollar capital campaign.
Need: Required a strategy for post-campaign engagement of a hundred-member volunteer major gifts fundraising committee, crucial to the campaign's success for donations over $100,000.
Solution
Approach: Elizabeth conducted extensive interviews with committee members, fundraising colleagues, and senior administrators to collect comprehensive feedback and insights.
Results
Strategic Recommendations: The final report suggested streamlining resources, refining the operating plan, and creating a formal governing structure.
Impact: These changes aimed to better leverage the passion and generosity of the institution’s most enthusiastic supporters, ensuring sustained engagement and effectiveness after the campaign’s conclusion.